It Cosmetics Confidence in a Compact Review

I think when it comes to foundation, it's not usually a beauty product I get too excited over. I know what I like, and I tend to stick to it. But when I got ahold of the new It Cosmetics  Confidence in a Compact™ with SPF 50+ (pr sample) I couldn't resist. Plus, it garnered my attention because it's a compact cushion foundation--I've reviewed a few of these on blog already. And, well, the dang packaging got me. I mean, look how shiny it is:

So after trying this for a month, I'm ready to share my thoughts.

$38

Itcosmetics.com

ULTA

Skin-Transforming Full Coverage Solid Super Serum

The groundbreaking solid serum technology combined with anti-aging hydrolyzed collagen, hyaluronic acid, squalane, antioxidants and a super ceramide cream truly transform your complexion.

Perfect for even the most sensitive skin, Confidence in a Compact™ features a proprietary Anti-Aging Armour Rejuvenating Concentrate™ that is activated upon contact to immerse your skin in moisture, restore visible radiance, reduce the look of pores, discoloration, lines and wrinkles, and improve the look of firmness. You’ll see powerful results instantly and more dramatic results over time!

Innovative airtight compact lid for your freshest, most hydrating results

There are 7 shades:

And I can tell you the texture of this is a creamy solid foundation. There is no cushion here, but it does come with a classic spongy puff. I apologize for the pic colors--not sure what happened!

porcelain, light, medium, medium tan, tan, rich, deep

I was sent a brush, but preferred to apply it with the puff the best.

Here it is on half of my face. Initially, it is very light coverage. I did have to press the foundation on and pat, pat, pat to get the coverage you see. While billed as full-coverage, I wasn't able to get full-coverage. Pretty darn close though! It didn't get cakey on me and I had no reactions to this.

And here I am with full makeup, minus blush, contour or highlight. Since so many have asked, I'm wearing MAC Lady Danger, my favorite red. I wanted to make sure you saw the foundation. As a dry skin girl, coverage isn't usually something I get that much of, since I tend to go for a more dewy look, but I was able to get that from this. It felt lightweight on the skin. It lasted a few hours and never oxidized--a plus since it has spf 50+. If you have oily skin, this will require more touchups after a few hours, so I don't think this is the one for you. However, I am loving it!

Have you heard of this foundation before?

Extra Elle:

Back at the dentist today! Wish me luck!